A Rich Racing Heritage: The Baja 1000, organized by SCORE International, has a storied history dating back to 1967 when it was first run. It was conceived as a way to showcase the rugged beauty and challenging terrain of Baja California, making it a true test of man and machine. Since then, it has evolved into one of the most prestigious and demanding off-road races in the world.

Baja's Diverse Landscape: What sets the Baja 1000 apart is the sheer diversity of Baja California's landscape. Racers must navigate through deserts, mountains, canyons, and coastal regions, all while battling unpredictable weather conditions, treacherous trails, and endless dust. Due to the time it takes to travel 1,300 miles, about half the race is done in the dark! This diversity keeps the race exciting and ever-changing.

Cultural Connection: The Baja 1000 has become an integral part of Baja California's cultural identity. The race celebrates the spirit of adventure, the love of the land, and the camaraderie of those who participate. The people of Baja embrace this race, and you'll find local communities along the route opening their doors to racers and spectators alike, offering warm hospitality and support. Small towns that usually don't attract a tourist crowd may become hubs for pit crews and families following the race. The race also helps preserve the traditions of off-road racing, with many families passing down their passion and expertise from one generation to the next. 

Economic Impact: The Baja 1000 brings significant economic benefits to the region. It draws racers, support teams, and spectators from all over the world, boosting tourism and creating opportunities for local businesses. Race teams will hire local mechanics who are familiar with the beating that vehicles take when riding through the Baja desert.  Many families in Baja rely on the race as a source of income, providing services and accommodations to the participants and visitors.

Inspiration for Adventure: The Baja 1000 is more than just a race; it's an inspiration for adventure. It encourages individuals to explore the rugged and beautiful terrain of Baja California, fostering a deep appreciation for the region's natural wonders.

As the colorful fall leaves blanket other parts of the world, in Baja California Sur, Mexico, we're gearing up for something equally vibrant and breathtaking. November marks the beginning of our high season, where the sun is still warm, and the beaches remain inviting. We kick off the month celebrating the rich cultural tradition of Dia de Los Muertos, or the Day of the Dead and then Baja hosts the famous Baja 1000 off-road race from November 13-18, 2023. The spirit of discovery and adventure is in the air! Here are three popular and three lesser-known highlights to inspire your journey:

Popular Highlights:

1. Cerritos Beach - Surf, Sun, and Sand:
Distance from CBRV: 7 minutes walking
When you arrive at Cerritos Beach, you'll understand why it's a favorite among surfers and beach lovers. This picturesque spot offers a relaxed atmosphere, gentle waves, and a vibrant surf scene. Whether you're a seasoned surfer or just starting, taking surf lessons here is a must. Cerritos Beach is also famous for its breathtaking sunsets and the backdrop of the closed down yellow Hacienda, making it the perfect place to enjoy some chelas and snap sunset photos.

2. Todos Santos - A Pueblo Magico:
Distance from CBRV: 10-15 minutes driving
Often referred to as a "Pueblo Magico," or "Magic Town," Todos Santos is known for its artsy vibe, historic charm, and vibrant cultural scene. Stroll down the charming streets lined with colorful buildings, explore the art galleries, and visit the historic Mission of Santa Rosa. The local cuisine here is another highlight, offering a fusion of Mexican and international flavors. Don't forget to try the famous fish tacos at a local taco stand across from Banorte!

3. La Paz - The Pearl of Baja California:
Distance from CBRV: 60 minutes driving
La Paz is a hidden gem on the Sea of Cortez, offering pristine beaches, excellent diving spots, and a laid-back atmosphere. Visit the Malecón, a waterfront promenade, for picturesque views and a taste of local life. Hire a boat or join a snorkel tour to Espiritu Santo to get up close with the Sea of Cortez wildlife. La Paz is a bit more "local" than Los Cabos and offers a special glimpse into the history of Baja Sur.

Lesser-Known Gems:

1. Playa El Tecolote - A Secluded Paradise:
Distance from CBRV: 2 hours driving
If you're in search of an unspoiled paradise, look no further than Playa El Tecolote. This pristine beach, just a short drive from La Paz, offers crystal-clear waters, perfect for snorkeling and kayaking. With fewer crowds (except for family-day Sundays), it's an idyllic place to unwind, soak up the sun, and savor the tranquility of the Sea of Cortez. There's no cell phone service, but you can pay for WiFi at some of the food stands on the beach.

2. El Triunfo - Restored Charm:
Distance from CBRV: 60 minutes
What used to be a mining town has been slowly restored into a destination between Todos Santos and Los Barilles. As you drive into town, you'll see the towering Chimenea La Ramona. Check out the popular Caffe Triunfo for fresh baked goods, coffee, food, and great views of the town. Visit the Museo Ruta de la Plata to learn about the silver mining history and the importance of this town to Baja California Sur.

3. Farm-to-Table Dining:
​Distance from CBRV: 7-10 minutes
While Todos Santos has its share of great eateries, Pescadero's huerta offers something truly special. Indulge in artful farm-to-table dishes and crafty cocktails made from fresh, local ingredients. A few local favorites are Hierbabuena, Cocina de Campo at Agricole, Jazamango, and Siempre Viva.

As we embrace Dia de Los Muertos and welcome the high season in Baja, let these highlights guide you to a deeper appreciation of the region's culture, nature, and hidden treasures. Whether you're exploring popular spots or venturing off the beaten path, Baja's warmth, both in climate and hospitality, will make your journey unforgettable.